Jennifer on UX

In Which I Explore What I'm Learning in Web Design and UX, from a Neuroscientist's Perspective

A Call to Action

“Perception is never purely in the present - it has to draw on experience of the past;(...).We all have detailed memories of how things have previously looked and sounded, and these memories are recalled and admixed with every new perception.”- Oliver Sacks, Musicophilia: Tales of Music and the Brain

Posted by Jennifer Wolfson on May 19, 2015

A review of 3 amazing UX Tools: WAVE, Readability and Color Contrast

“The term accessibility can be understood to mean accommodating characteristics a person cannot change." - Joe Clark, Author of “Building Accessible Websites” Book

Posted by Jennifer Wolfson on May 11, 2015

A Comparison of Neuroscience and UX Methodologies and How Together They Form Neurodesign

“If the user is having a problem, it’s our problem." - Steve Jobs

Posted by Jennifer Wolfson on February 19, 2015

Creating Trust in Your Web Design

“Trust gives you the permission to give people direction, get everyone aligned, and give them the energy to go get the job done. Trust enables you to execute with excellence and produce extraordinary results. As you execute with excellence and deliver on your commitments, trust becomes easier to inspire, creating a flywheel of performance." - Douglas Conant, President and CEO of the Campbell Soup Company until July 31, 2011.

Posted by Jennifer Wolfson on December 16, 2014

Accessible Web Design

“The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect."- Tim Berners-Lee, Creator of World Wide Web

Posted by Jennifer Wolfson on December 8, 2014

Gamification: Real or Bogus?

“I think [gamification] is simply a reflection of our innate desire as humans to be recognized.” – Dave McDermott, Director of Sales Enablement, Kelly Services

Posted by Jennifer Wolfson on December 7, 2014

Why Intrinsic Motivators Trump Extrinsic Motivators and How You Can Use This to Build Better Websites

“I would say that an understanding of man's intrinsic needs, and of the necessity to search for a climate in which those needs could be realized, is fundamental to the education of the designer.- Paul Rand, designer.

Posted by Jennifer Wolfson on November 11, 2014

Mirror Neurons and Why How-To Videos are a Great Idea for Your Website

“By hyperdeveloping the mirror-neuron system, evolution in effect turned culture into the new genome. Armed with culture, humans could adapt to hostile new environments and figure out how to exploit formerly inaccessible or poisonous food sources in just one or two generations—instead of the hundreds or thousands of generations such adaptations would have taken to accomplish through genetic evolution." - V.S. Ramachandran, The Tell-Tale Brain: A Neuroscientist's Quest for What Makes Us Human

Posted by Jennifer Wolfson on November 9, 2014

The Psychology of Color and Web Design

“One of the most pervasive mistakes is to believe that our visual system gives a faithful representation of what is “out there” in the same way that a movie camera would." -David Eagleman, Incognito: The Secret Lives of the Brain.

Posted by Jennifer Wolfson on October 28, 2014

How Understanding the Dopaminergic System Helps Us Build Better Websites

“To live on a day-to-day basis is insufficient for human beings; we need to transcend, transport, escape; we need meaning, understanding, and explanation." -Oliver Sacks, neurologist, writer, and amateur chemist.

Posted by Jennifer Wolfson on October 21, 2014

A Neuroscientist’s View on Attention and User Experience

“Every act of perception, is to some degree an act of creation, and every act of memory is to some degree an act of imagination.”-Oliver Sacks, Musicophilia: Tales of Music and the Brain

Posted by Jennifer Wolfson on October 20, 2014